Are you using the standard Google Analytics and have that code that Google gives you directly installed within your theme coding? If you are, then you could be/are missing out on so much extra information that this amazing plug-in can give you.
Why don't we first of all look at the kind of information you can expect from Google Analytics and why should we even bother with it? The sort of results it brings you include:
The number of visitors, both unique and repeat visitors looking at your site
Where your visitors are spending most time when they do visit, what are your most popular pages?
Has there been a marked increase/decrease in traffic at your site?
What words/phrases (Keywords) your visitors are putting into the search engines to find you
What page of your website your visitor landed or exited from
Where did your traffic come from; it lists websites/social media/images etc that are sending you traffic
This list above is only a very small sample of the power of having analytics on your website.
I came across some raving reviews on a cool plugin if you have a WordPress site that does all this and soooo much more for you! Over 2 million people have downloaded this FREE plugin so doesn't that tell you the power of it?
Why don't we let Joost de Valk, the creator of the plugin just show you the power of this nifty little beast? Take it away Joost…..